Building a people

Powered broadcast movement

Web3 tech & shared rewards put culture back in the hands of creators and viewers.

Democratize media. Reward culture

Break the platform monopoly.

Let POPOLOGIST® curators decide what’s popular.

Split ad value with the people who create & watch.

For too long, a handful of platforms have dictated what rises to the top. POPOLOGY is here to change that—by breaking the monopoly and handing the power back to thec people. Our network puts curation into the hands of POPOLOGIST® curators, allowing real communities to define what deserves attention. No more gatekeepers, no more algorithms designed to serve ads over authenticity.


 We believe the value of media belongs to those who create it—and those who engage with it. That’s why we split ad revenue and data earnings with both creators and viewers, building a fairer ecosystem where cultural contribution is rewarded, not exploited. This isn’t just a new platform. It’s a new paradigm for media: open, participatory, and truly popular.

From attention crisis to POPtimism

Created by creators, for creators

Oscar Bjers

CEO of POPOLOGY Global

Leader in capitalizing on new technology as Apple CEO, Nordics & Sweden : Sweden becoming the number one market share for iPhone in 2020. Built a leading internet consulting firm across Europe, USA, and Asia with 3.000 employees. Ex. VP Sales, Nokia / Fujitsu Siemens

Joe Rey

The Founder & Creative Visionary

Inventor of the word and POPOLOGY vision. Digital media specialist with 35 years of content creation & marketing industry successes, including Backstreet Boys, Spice Girls, Busta Rhymes to LeAnn Rimes. 

Oliver Fuselier

COO & CMO POPOLOGY Global

Award-winning executive leader with over 20 years of experience guiding top-tier production companies and global brands through transformation, scale, and creative excellence. With deep expertise and success in operational leadership.

Louis Heidelberger

Executive VP & Chief Legal Officer

Led patent portfolio development, monetization licensing and litigation matters resulting in more than a Billion dollars. Listed in IAM's top 250 worldwide Licensing / Branding Lawyers Litigation & business for Qualcomm & Steve Jobs (Next Com)

POPsphere™ + smart contracts = cultural velocity

Patented metasearch combs 20+ platforms

BrandSmart™ contract POPmercial® placements at $5 verified CPM.

On-chain analytics & instant token splits.

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Every view. Every dollar. On-chain

50 % of ad spend flows automatically—25 % to creators, 25 % to viewers—recorded on a public, tamper-proof ledger.

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Join our global-scale collaboration

We’re inviting visionary partners—brands, creators, technologists—to define what’s truly popular and equitable.

Become a Partner

Have questions or media inquiries?

Reach the core team directly.

What does it all mean?

POPsphere™

The POPsphere™ is POPOLOGY’s immersive metasearch and media creation hub, your all-access gateway to discover, curate, and broadcast content from across the internet in one unified experience. It’s where creators, brands, and all of your trusted social platforms for content converge in real time, leveraging blockchain transparency, gamified engagement, internet wide digital rights management utility tools, and opt-in data empowerment to turn cultural moments into measurable value.

POPcast® PEERstream™

A POPcast® PEERstream™ is your personal, blockchain-minted broadcast, an NFT that captures your unique taste in great video stories. Each stream blends curated content from across the web with brand spots you choose, transforming your taste into a collectible asset that can be shared, traded, and rewarded. Delivered through POPOLOGY’s Internet Broadcasting Network, every POPcast® delivers token rewards to you and your audience, creating a living record of culture shaped by the people, for the people.

POPmercial® Sponsorship

POPmercial® is where brands park their commercials inside the POPOLOGY® POPmercial Gallery… ready for POPOLOGIST® Influencers to hand-pick and place into their curated POPcast® PEERstreams™. Each sponsorship is secured with smart-contracted brand guidelines, ensuring ads appear only alongside approved content. The result: an NFT-backed media experience that fuses a creator’s unique taste in storytelling with brand integrity, delivered through our Internet Broadcasting Network. Here, sponsorship isn’t just placement—it’s a curated cultural moment.

POPOLOGIST®

A POPOLOGIST® is a living NFT part creator, part citizen journalist, curating video stories that reflect great taste, cultural insight, and authentic voice. Each POPcast® they produce not only entertains but also captures meaningful user data, secured on the blockchain, to help define the true measure of “popular.” More than influencers, POPOLOGIST® members are architects of the Internet Broadcasting Network, shaping culture while owning their digital footprint.

Tokenomics

POPOLOGY® Tokenomics powers a creator-first economy where attention becomes currency. Through our blockchain-based POPOLOGYcoin™, creators, audiences, and brands participate in a transparent and utility value exchange, earning, spending, and staking tokens tied directly to engagement, data permission, and brand activations. It’s not just rewards—it’s an ecosystem where every view, click, and curation has measurable, tradeable value.

CPM (Cost Per Mille)

On POPOLOGY®, every thousand verified views costs advertisers as little as $5… a rate comparable to midday local TV in rural Utah, yet available 24/7 worldwide. Our blockchain-powered network ensures the lowest sustainable CPM while delivering targeted, engaged audiences—making your ad spend work harder, faster, and smarter than traditional media buys. (edited)